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Things are a'changing at ShootSmarter.com - an Update by Will Crockett. We have a new look, new vlogs, more writers and lots and lots of new and exciting changes in the pro photography world to talk about.

Join our community of pro and emerging pro photographers learning and sharing new ideas, cost saving changes, marketing tips, and ways to increase your bottom line.

 

Quick & Easy eProducts

FROM PHOTOGRAPHER CHRISTINE DRESCHER

 

Photographer Christine Drescher

eProducts are a great way to generate some extra sales. So many people use gadgets today, tablets and mobile phones that offer an unlimited amount of ways people can view these products. This year I wanted to do a short hybrid video to send to my friends and family, but I didn't have much time to edit the video...so I used an amazing tool to produce a professional video in just a few quick minutes with ProShow Web.

Backups, CRC & Other Exciting Stuff

FROM PHOTOGRAPHER STEVE THORNTON
     

 

Photographer Steve Thornton

How many times do we hear “You really need to back up your files”? A lot I think, and with good reason, when (Note I did not use the word “If”, but when) one of our hard drives die, without a backup we either: A - loose everything, B - send the hard drive off so someone else can extract the data (Really stupid money) with none of the files being name correctly, C - send off the hard drive, spend stupid money and get 10% of what was on the disk, and none of the files are named correctly. These are really poor options.

Get Your Photography on Target

FROM PHOTOGRAPHER FRED LEVINE
   

Photographer Fred Levine

I recently took up a new hobby.  I have a congenital problem with my left side that precludes my ability to participate in most sports.  My left arm doesn't rotate normally.  As a result I can't swing a baseball bat or golf club or field a ground ball.  I could never climb a rope or do a pull up or push up.  The list goes on and on.  Then, 5 years ago, I tore my rotator cuff on a photo assignment for Ford in Cancun.  I know no one will believe it's an old photo injury...

2012's Top Posing smArticles

FROM WEB DESIGNER CINDY CONNER

Photographer Steve Bedell

Even though Posing is as unique to a photographer as a signature is to a painter, style trends do change. I thought it would be fun to take a look back at 2012 and re-visit our most popular smArticles on the topic of Posing. Each photographer has his/her own styles and techniques…some are formal and some are simply fun. But is always gets back to ‘what makes the most money for you’. As we rapidly approach the New Year, maybe it is time to switch it up a bit and learn/try a few new poses from some of the greats in the business. Here is the recap of ShootSmarter’s 2012 top Posing smArticles (in no particular order). Enjoy!

Tips on Bridal Posing

FROM PHOTOGRAPHER RICK FERRO

 

Photographer Rick Ferro

In the real wedding world, a photographer has to have a sixth sense. He or she not only has to be aware of what is happening around them, but need to able to feel what is happening around them as well. A bridal portrait, I believe, is one of the only controllable functions of the wedding.

Use Smoke Brushes to Create Custom Portraits

FROM PHOTOGRAPHER WOODY WALTERS
  

Photographer Woody Walters

Learn how to use smoke brushes to create dramatic effects for portrait images. Step by step instructions using layers, masks, warp, transform and other Photoshop commands. See the techniques used and learn what commands will give you the desired look and feel that you want in your custom portrait.

5 Ways to Make Money During the Dreaded 1st Quarter!

FROM PHOTOGRAPHER JOSH HUDSON
      

Photographer Josh Hudson

Well…you made it! The crazy 4th quarter and the holiday rush is over, time to relax, right? Not at my studio, now is the time to set the tone for 2013 and generate some cash-flow during the 1st quarter! I don’t buy the notion that there is no business to be had during the first few months of the year nor the traditional business model most photographers live and die by. What I am talking about is the business model of trying to make the majority of your money during the holiday season and then hope and pray that you have an enough to stay afloat until spring. During these turbulent economic times, your business needs to be year round and diversified. And think about this, if 9-10 studios are closed for 3 months, there is NO competition; you really stand out with your marketing!

Event Photography is Great for Business

FROM PHOTOGRAPHER ROB PROVENCHER
     

Photographer Rob Provencher

I've seen it all, shot it all and to this day will take on many photographic jobs that may seem either below or above other photographers. Why is that? In my experience event photography can be good, very good for business. And it's not only just about earning some dough, but some events will be worth a million dollars in publicity.

The Mini Session

FROM PHOTOGRAPHER TOMMY PETERSON

Photographer Tommy Peterson

There is a staple of many successful portrait photography studios. It is the mini session event. This is something that is even more of a big deal for portrait studios that are on the higher end of the pricing spectrum. The reason for this is that, while many may not afford or want to spend the money to see a well known photographer in their area for the normal session fees they charge, they may consider it a treat if that photographer is having an event where they can get a shorter session with that same photographer and get special deals or unique portrait setting. These usually coincide with special times of the year such as Christmas, Valentine’s Day, or back-to-school.

Correcting Video in Lightroom4

FROM EDUCATOR LYNETTE KENT
       

 

Educator Lynette Kent

In the previous Smarticle entitled Video in Lightroom, we touched on what you can do for editing video. While it is true that Lightroom is definitely not a video editor, if you simply want to prepare video clips for Vimeo or YouTube, or if you want to use video with stills in “hybrid” slideshows as in ProShowWeb, Animoto, FotoMagico, or other slideshow creation tools, Lightroom just may have enough editing options.

Creating an Effective Homepage

FROM PETER URBICK
      

Marketing Specialist Peter Urbick

With millions of websites out there competing for attention, your homepage is your first and best opportunity to create a great impression and “capture” visitors. Visitors will decide within seconds whether to stay on your site based on the quality of your work and the design. Since you have limited time to make an impression, your homepage is the best place to introduce your portfolio. People are looking to see your previous work so they can decide if you’re the photographer they’re looking for. You can help them make the right decision—choosing you—by wowing them with a great portfolio.

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